Our patented technology allows us to take Pure Raw Canadian Honey that is naturally crystallized and turn it into a most amazingly smooth and delicious honey that will stay soft forever or, more likely, until you finish the container. It took years to develop and perfect our patented system, but in the end we are able to offer our customers a completely unique product that stands above the other honey on the shelf – the only actually raw, unpasteurized, unfiltered honey that will not harden, but will stay soft forever. This claim has raised a lot of eyebrows and a lot of questions, but we stand by our product and this claim with the utmost integrity.